What are marketing qualified leads?
A marketing qualified lead (MQL) is a lead considered more likely to become a client compared to other leads based on lead intelligence, often reported by closed-loop analytics.
FinServe helps clients by implementing marketing technology in an effort to stay in front of masses of possible customers all at the same time 24-7, 365 days per year! Our program creates inbound marketing qualified leads which are of quality exceeding that of leads provided by typical lead companies in the industry. With this program, FinServe becomes part of our client’s marketing teams. Our staff becomes an outsourced marketing team that generates applicants through online marketing campaigns designed to promote their brand, not FinServe.
FinServe uses preferred marketing automation partners for our programs. We’d be happy to provide some recommendations to help get things started.
Here are some highlights to our inbound lead generation program:
- Prepare for lead expansion and growth
- Streamline (campaign) the Start to finish of MQL development and processes
- Building analytical reporting systems designed to measure results of marketing campaigns (Once CRM and/or marketing automation system is implemented and dashboards in place)
- Manage ongoing expansion
- Prepare annual marketing plans and deliverables
- Updated marketing planning month to month
- Real time lead alerts and notifications for advisors
FinServe only provides this program to select companies in the business finance industry because this program requires a perfect fit with the organization partner. It’s extremely important to us that we partner with a client who can have success with our systems. There are certain criteria we look for when considering a partnership with business finance companies. Most successful organization have great foundations in operations prior to beginning a partnership with FinServe. We would be happy to discuss some of the criteria and explore a relationship with you. If you are interested feel free to fill out the form below or call us (517) 775-9991.