Lacking sustainable commercial finance marketing models, brokers are struggling and calling it quits. As mentioned in deBanked.com’s recent article, ISOs and Direct Funders are having to rely more heavily on renewals. The cost of MCA and business loan leads continue to sky rocket. This is forcing many brokers to run their business’ in survival mode. The end result: brokers push merchants to make more poor decisions financially. Stacking is a way of survival to the ISO.
FinServe has a solution to help commercial finance companies build sustainable commercial finance marketing models. These models help commercial finance companies build long term relationships with tens of thousands of merchant across the United States. Survival is critical, especially with eminent financial/economic downturns looming. Business finance companies cannot afford to continue with small footprints. The commercial finance companies with the most relationships will be king of the mountain and be most likely to make it through an economic downturn (recession).
A re-marketing program built by FinServe will help your commercial finance business:
1. Build a long term, sustainable and trustworthy brand.
With so much competition in the commercial finance market place, your brand can’t afford to not become a trusted name. Helping merchant learn about the culture and desire of your company builds long term opportunities. The best relationships don’t happen on the first date. FinServe helps build long term and sustainable relationships by revealing as much about your business as possible. Over the course of the first 30-45 days of new leads being introduced we will solidify your brand with thousands of merchants.
2. Generate some of the best lead opportunities available.
Lead opportunities are always best when they come to you looking for the services you provide. As a result of great branding and placement, FinServe helps your business find merchants who need your services. At the moment a merchant needs your services they start their applications online or call in to discuss with your advisors. Because our re-marketing program has placed you in front of the merchant on a continuous basis, the merchant typically starts your application without going online to find other forms to fill out. At the moment a merchant starts your application, you are provided a notification so your reps can respond immediately to help the merchant complete their application and document submissions.
3. Create inbound marketing opportunities (phone calls and online started applications)
Again, inbound opportunities are far better than cold calling, taking live transfers from a telemarketing team, or form leads provided to multiple companies. Your advisors and consultants spend more time doing profitable work with those who really want the help.
4. Stay in front of tens of thousands of businesses on a daily, weekly and monthly basis.
Day after day FinServe adds hundreds of merchants to the marketing program. Marketing programs are extremely robust and deep. Staying in front of hundreds of thousands of merchant who have expressed interest in business finance results in tons of exclusive leads that your business needs to be sustainable for years to come.
We would be happy to discuss our re-marketing program in depth with you and provide more information. If you are interested in discussing a sustainable commercial finance marketing model please feel free to call us at (517) 775-9991.
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